CONSCIOUS CATTLE
Raising cattle is a sacred pact between humans and cows that goes back thousands of years
We care for them every day of their lives, ensuring they have food, water and shelter at all times
We protect them from all the harms that might befall them, whether that be starvation, predators or diseases
We sacrifice meals, a social life and finances to ensure they are safe, healthy and happy
In return they provide us with the most nutrient-dense food this planet has to offer and a quality of life that is hard to find in this day and age
We seek to honour this pact in everything we do
Edmund Sutcliffe, Founder and Cattle Farmer
What is Conscious Cattle Management?
It is the standard of excellence in cattle management that we are all striving to attain
Pasture For Life
Our cattle are fed a diet of 100% native grasses, forbes and browse for their whole lives
No Chemicals
We don’t use any man made chemicals on our land or our cattle, as treatments or prophylactics
Outdoors
Our cattle spend their whole lives outdoors
No Stress
Our cattle have a blissful, stress-free life where their death goes almost unnoticed by them
Regenerated
Our land has reached the highest level of ecosystem function that it could possibly attain
We are all striving to achieve the standard of Conscious Cattle Management, there isn’t a single one of us that has reached it
Therefore, we are Focused on Improvement in all the areas of Conscious Cattle Management set out above. In other words:
Our cattle are eating more native grasses and forage every year
We are using less man-made chemicals every year
Our cattle are spending more time outside every year
Our cattle are getting calmer and less stressed every year
Our land is regenerating every year
These Outcomes on our land and with our cattle are what makes the essence of Conscious Cattle Management. Specific practices do not guarantee results as it depends on so much contextual differences in cultural, environmental and economic conditions.
So we have to be Technique Agnostic because we understand that we all have very unique farms and contexts. It doesn’t matter whether you are using Mob Grazing, Total Grazing, Rotational Grazing or any other form of grazing. What matters is that your land and cattle are getting healthier and you are getting wealthier!
There are no consultants or gatekeepers of knowledge that can tell you something is right or wrong, all anyone can say is
‘This is what worked for me’